Chris brings pattern recognition, aesthetic sense and business acumen from two decades in cultural marketing.
Past Clients
CANON
MTV
FORD
SONY
MICROSOFT
RED BULL
Coverage
BOOOOOOOM
FAST COMPANY
MTV
DAZED
HIGH SNOBIETY
NOWNESS
DEZEEN
HYPEBEAST
REFINERY 29
2015 - 2020
Executive Director, Free Space
Founded and built a 6,500 sqft. creator incubator in the heart of Toronto's cultural core that led a formative period in media and culture.
Gallery, co-work, and event and exhibition space
Community of 14,000 creators
Featured Virgil Abloh, Drake, Alex Strohl
5 year partnership with Canon Creator Lab
2013- 2020
Chief Executive, Free Agency
Founded and built a creator-powered creative agency operating as the content engine behind AAA brands — through community-first thinking rather than conventional agency models.
Long-term partnerships with Canon, Red Bull, Ford, Sony, Microsoft, and MTV
Built on a community-first model — cultural relevance as the primary growth engine
Operated across brand strategy, content, creative direction, and partnerships
2015 - 2020
Executive Producer, The Creator Class
Founded and built a community-powered media platform growing a global audience and fostering multi-year corporate partnerships with AAA brands.
15+ Million Global Impressions
260,000 Instagram followers
70,000 YouTube subscribers
Corporate partnerships w/ Canon, Red Bull, Top Shop, etc.
Recognized by Fast Company, Highsnobiety, Hypebeast, Dazed, Nowness, and Booooooom
2017
Executive Producer, A Kid from Somewhere
Produced and sold a full length feature doc following three young creatives navigating the reality of building a life from their art.
Independent Feature — Toronto International Film Festival
Acquired by Red Bull Media House for global distribution
Licensed by Air Canada for in-flight programming