Inspira // Curated Land near Todos Santos
"I met Franco Capurro Soler at a dinner party a few months back. He described a land community he was building in Baja California Sur — for those who wanted to surround themselves with the kind of folks they’d want to see around their own dinner table. As our friendship deepened, the time came to see the land for myself. A few weeks later I was in Todos Santos, walking the lots in the late afternoon light.
I made a reservation before I left, and now Freehand is formally involved in shaping the cultural profile of the project. What follows is my account of what Inspira is, who's in it, and why this is a key window to get involved."
— Chris Unwin
North Todos Santos doesn't announce itself. No billboards, no resort corridors. Just desert meeting ocean, Habitas down the road, and the feeling that something is being built here before anyone else notices.
The Land
Inspira is a land community in North Todos Santos, Baja California Sur — one of the most quietly compelling places in Mexico. The kind of place that rewards the people who find it early.
— Lots ranging from 2,000 to 4,000 m² — build with ASD or bring your own architect
— Adjacent to Habitas, walking distance to Punta Lobos, surrounded by art studios and boutique hotels
— A few lots remain in the current stage of development
The Homes
The next phase of Inspira moves into residential development, with further details forthcoming. Those who are in at the land phase will be first to access what comes next. Here’s info that’s currently available:
—Architecture by ASD — the firm behind MUSA in Zihuatanejo, a Design Hotels partner.
— Aesthetic: Terracotta desert modernism.
— Sustainable, off-grid capable, built to last.
The Investment Case
The current phase is land only. The next phase moves into an entirely different price category. A few lots remain in the current stage of development; this is the last land only price before the project enters its next chapter.
— The broader Baja market has grown at 16% over the same period — Inspira has outperformed it across every phase of development
— Price per square meter at first release: $23. Today: $39 — each increase tracked the growth of the community, not just the market.
— One early buyer purchased at $23/m². Needed to liquidate and sold at $38 just 18 months later (60% return, 23% annualized)
The founding team has been deliberate about who gets in — founders, creatives, and global citizens from fourteen countries who value the company they keep.
The Community
Membership is curated. The founding team has been deliberate about who gets in to maximize the value of the living experience, and the land itself.
— Currently 40 members across 14 countries
— Mexico City, New York, Los Angeles, Lisbon
— Among them: the Head of Data Analytics for Google Mexico, the Red Cross Director for Ukraine, a TED speaker and co-founder of Unsettled
— High taste, deeply unpretentiousWho you build alongside matters as much as what you build. Inspira was designed with that in mind from the beginning.
The Opportunity
Freehand is making introductions for the remaining few lots of this stage of development. If this resonates and you'd like to learn more, feel free to contact us.
Todos Santos moves at a different pace. Art studios, boutique hotels, Habitas down the road. The neighborhood was the first signal this was serious.
Walking the lots with Franco. Some things become obvious when you're standing in them.
The land at Las Playitas, North Todos Santos. Where desert meets ocean.
Full moon looking out over the nearby mountains. This feels like home.
